Anua

Anua is a South Korean skincare brand built around heartleaf (Houttuynia cordata), a botanical long used in Asian herbalism for its calming and pore-clarifying properties. The brand is best known for its high-concentration heartleaf formulas—including cleansing oils, foams, and toners that center on soothing reactive or acne-prone skin—alongside targeted treatments like its niacinamide-and-TXA dark spot serum. Anua suits anyone who wants effective, ingredient-forward Korean skincare without heavy fragrances or unnecessary additives.