Then I Met You

Then I Met You is a Korean-American brand founded by Charlotte Cho, co-founder of Soko Glam, built around the Korean philosophy of jeong—the idea that meaningful care leads to meaningful results. The brand is best known for its Living Cleansing Balm, a cult-favorite first step in the double-cleanse routine that melts away makeup and sunscreen without stripping skin. It suits anyone drawn to intentional, ingredient-thoughtful formulas with a clean, minimalist ethos.