Beauty of Joseon

Beauty of Joseon is a Korean skincare brand rooted in Joseon-dynasty beauty traditions, formulating with time-tested hanbang ingredients like ginseng and rice alongside modern actives such as retinal and alpha-arbutin. The brand is recognized for its lightweight, well-tolerated textures that deliver brightening and anti-aging results without overcomplicating routines. It suits a wide range of skin types, including sensitive skin, and appeals to anyone drawn to heritage-inspired Korean skincare backed by contemporary ingredient science.